Corporate Strategy

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There is a general belief that the perception of your company is built from the outside-in; that your customers define your brand. But there is a critical mass of thoughts that show your brand is built from the inside-out. Your Corporate Strategy, when properly developed, cared for, and nurtured, has the ability to resonate through the organization, shaping the future-state of your company, and serving as a guidepost for critical decision-making.

Can every Manager in your organization articulate the corporate strategy in easily-understood terms?

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