Channel Development

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The traditional Channel model was designed to drive incremental sales volume, while sacrificing margin growth in exchange for revenue growth.  This model is still viable if you are willing and able to make the trade of bottom-line for top-line.  The newest instantiation of the Channel model provides the ability to port your products and/or services into new and untapped markets, affording the opportunity to move away from the “wholesale” model, and actually improve margins while increasing revenues.

Is your Channel driving new revenues, or cannibalizing your margins?

Channel Development

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