Commercialization

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Source: psdtuts.com

There are certain strategic investments, that you have made in specific components of your business, that are now viable to be spun-out and converted into a new revenue streams.  More often than not, you do not appreciate this internal Intellectual Property as being something that can be monetized, because it is a ubiquitous feature of your business.  But with the right view on the market needs and wants, there are certain assets that can be commercialized, without strengthening your competitors.  By positioning and packaging your I.P. to be leveraged in markets that are outside your target market, you have the ability to drive incremental revenues from already sunk costs.


Have you made a significant investment in an asset that other companies would kill to have?

Commercialization


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